What is social media? How can creating a social media strategy help you to connect with customers? What role does social media play in a wider communication or marketing strategy? In this course, you will learn how to use social media effectively to communicate with an intended audience. We’ll look at the elements and activities which contribute to a social media strategy, as well as exploring audience, scheduling, content type and measurement.


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Introduce yourself
Today, the impact of social media on business, society, entertainment and politics is undeniable. Organisations of all sizes across many industries have brought social media into the heart of their marketing, communication and customer support functions.
It’s much better to know what you’re doing before you start something, rather than making decisions during the process or journey.
So now it’s time to look into a social media campaign and the difference between strategy and campaign.
Having a social media plan and campaign allows you to target messages effectively, schedule activity and think about objectives and measurement.
Some campaigns are more memorable and effective than others, especially if you’re part of the target audience.
Although social media offers the potential to reach a mass audience, marketers are more likely to achieve their campaign objectives when content is targeted to a more specific audience.
Understanding your current audience and identifying target audiences is an important aspect of any kind of marketing, including on social media. How can you know your audience?
Social media experts Lisa Salem and Danielle Haynes share their tips for identifying and reaching specific audiences, including using research and trialling different approaches.
In this lesson, you will explore one social media marketing strategy which is known as organic social media marketing or organic reach, where social media platforms show content to users without payment.
If you’ve spent any time on social media in recent years, you will probably have seen content which has been tailored to your interests. You may not have realised this at the time.
Now let’s consider how you experience all that as consumers and users.
Having a clever idea for a targeted social media campaign is great. However, if you don’t have an idea of how the campaign performed, how will you know if it worked?
Now that you know how you might monitor the impact of your campaign, it’s time to think about how to plan and when to post. Did you know that one of the most important things to consider when planning your social media campaign is timing?
An important aspect of any social media campaign is getting the timing right.
So it’s time to think a little more about what you’re going to post. It’s easiest to think about your content like a funnel.
SEO is the science of increasing the quantity and quality of web traffic to a page or site by increasing its visibility on search engines such as Google, DuckDuckGo and Bing.
What next?

Course Reviews:

Average Rating 4.5714285714286
7 Ratings
5 Stars 5
4 Stars 1
3 Stars 1
2 Stars 0
1 Stars 0
  • By: Sèdjro Confort B POSSY BERRY QUENUM
    3 months ago

    thank you for all your precise advice. delighted to learn with ALI #learnwhitAli

  • By: Kondwani Jasi
    3 months ago

    This a very wonderful course. Very Informative and brief to the point.

  • By: Bukola Oladeinde
    4 months ago

    Insightful and easy to understand

  • By: Marvellous Anelechi
    4 months ago

    I'm really grateful for this lecture 🙏. I learnt a whole lot of things that I believe are practical and realistic in the craft. Thanks once again

  • By: Akogwu Caleb Onoja
    4 months ago

    It was enlightening..... Thanks ALI

    4 months ago

    Marketing strategic on social networking to the consumers is the best option to succeed in business

  • By: Paschal Esu
    5 months ago

    I give you 4stars.The was quite great great. I am happy to be well equipped by Ali. Best in all and God will support you immensely.

  • By: Muhammad Saidu
    5 months ago

    Better improvement in my line of work thanks ALI How do I download my certificate

  • By: Hurley Choto
    5 months ago


  • By: Jesse Hunvenu
    5 months ago

    This course is an eye-opener. Thanks

  • By: Terwase Luper
    5 months ago

    Such an informative session with all the needed information about social media campaign.

    6 months ago

    AN indept teaching with impact

    6 months ago

    This is a course that's really need to be recommended to many to be taken to improve their networking skills.

  • By: Jennifer Peter
    6 months ago

    this course was really great and eyeopening. i learnt from each of the modules

    6 months ago

    It will be more productive to a user with little or no knowledge about digital marketing to have attached video files and see what and how these tips are been worked. It was worth the time.

  • By: Saliu Ahmed Mohammed
    6 months ago

    Very comprehensive and advantageous

  • By: Temitope Amusan
    6 months ago

    I am happy the lecture was informative and eye opener. I did enjoyed every bit of it. Thanks so much

  • By: Derrick Kollie
    7 months ago

    This course was so amazing, it actually opens my mind to be able to build up my branding skills, for now, I'm a fitness model working hard to improve my brand, having this opportunity to learn was so blessed full this course actually open my mind to be able to go forward.

  • By: Israel Okiemute
    7 months ago

    Amazing lecture.

  • By: Chidimma Okoli
    7 months ago

    Better improvement in my line of work thanks ALI How do I download my certificate

  • By: Oluwatobiloba Popoola
    7 months ago

    This course was an eye-opener. Thanks to ALI for the wonderful moments of tutelage.

  • By: Idongesit Bassey
    7 months ago

    I am by name Bassey Idongesit uduak

  • By: Nwanolue Chinenye Felicia
    7 months ago

    Thanks ALI for this course, it enlightened me more as a blogger.

  • By: Olawale Favour
    7 months ago

    How do I download my certificate

  • By: Elizabeth Olowookere
    7 months ago

    It was quite an engaging learning process and I did learn