To run a successful business you need to understand who your customers are and more importantly, how you are going to reach them. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan and help you to start documenting your thoughts in a structured business plan while allowing you to share your ideas with others. This course is the third in a series of six about ‘starting a business’.
Course Timeline:
This course illustrates the importance of understanding customers and competitors when starting a business.
In this lesson, Dr Sarah focuses on the theory of understanding markets.
In this exercise, you will spend some time researching and analysing a market of your choice. You’ll establish the market size and its potential.
In this case study, the entrepreneur has a challenge – Ashleigh is trying to determine her business’s target market.
Each adviser has provided their thoughts on how Ashleigh should progress.
Ashleigh Rodda is a graduate from the University of Leeds and runs Bariatric Training Suits LTD. This is the first company in the United Kingdom to design, build and supply bariatric training suits.
Todo
If you have a business or business idea, take the Starting a Business challenge and start to think about how you will target specific customers.
This course helped me understand my business by encouraging me to explore my competitors. This really helped me.
Awesome
It was a very impactful course. I learnt how to pitch my product and how to go about competitors
It was a mind- blowing session. Very educative and insightful.
Insightful and educative study pack, thanks ALI for the opportunity. Good stuff
Very educative course
Thanks I learnt a lot
I am exceedingly grateful to African Leadership Institute for the opportunity given to me to study Customers and Competitors in Business Development. In this course I learned; how to determine my target, understanding customers and competitors, how to talk to my target market or give a pitch using the four P's, how to analyse my market and my competitors
So educative
Nicely done
Great
I will recommend ALI any day! Simplified people with various learning styles!!
Very educative.
inspiring and helpful
Great course. Rating is 5
My rating for the course is 5. Nothing less.
Very wonderful course, Keep it up!
This course just gave me a new perspective of determining my target market
Rate 5, Rich, encouraging and helpful to me which has increased my stock of human capital #learnwithAli @educate_ali
It has been great so far.
Thanks to ALI Team for the course so far.
Very interesting course. 5 star.
Wow it’s a 5 star ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. It’s pushes one to the Business world.
Very inspiring and educating. It's a 5 star module. #LearnwithALI
Its a good one. Thank you.
This is really more than I thought. Thank you #ALI
Rate 4
This course was really amazing, interesting, energetic and educative course. #learnwithAli @educate_ali
Now I understand the vital role my customer and competitor play in the startup and establishment of my business. This is a 5 star experience! Cheers
Insightful
5star
Lovely course.
5 star
5 star
Rating it at 4
What an energetic and educative course!
Rate 4