Gain an introduction to business model thinking and learn how to turn your big ideas into real business opportunities. This course delves into the use of business model thinking and other business techniques to develop big business ideas into business opportunities. You’ll learn how to assess the viability of your business idea and the value it could add to your business. You’ll understand how businesses of all sizes can add value in a global market, and have real societal impacts and benefits. You’ll also understand the importance of a vision, mission and value proposition for your business. This course is designed for those looking to move into business management. It will be of particular interest to those looking to progress into senior roles or with an interest in developing new business ideas.

Course Timeline:
Watch Dr Kasim Randeree, Director of MBA Programmes at Coventry Business School, explain what ‘I want to put a ding in the universe’ means to him.
Examine a process for taking an inspirational idea (a dent) and transferring it to a framework for growth.
Why should we have a business model? What is the point of attempting to think about business in terms of models?
Before you start generating your business idea, consider how you are going to capture your thoughts as you develop them, as well as reflecting on your learning.
Listen to Dr Kasim Randeree talk you through the five stages of business idea generation.
All businesses need to start at some point. In the early formative years, there are a number of factors that consistently predict either success or failure.
Now let’s move on to explore the viability of your initial business idea.
For most large organisations the idea of a ‘mission’ and a ‘vision’ are inextricably linked, with the ‘mission’ describing the ‘core’ of the centre of a company, while the ‘vision’ shows where it is going – its strategic targets.
Let's look at examples of some mission statement
In reviewing the four mission statements in the previous step, you should have gained a better idea of what a good mission statement is.
The final step in the inverted pyramid analysis is to choose a name for your company or business venture. This is the most exciting step as you have complete freedom to choose any name – as long as it has not been chosen by someone else!
You’ve worked through a number of formative concepts for a new business idea

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  • By: Fasika Firew
    4 months ago

    YALI Learning you deserve 5 stars.